WSL agrees new £45m sponsorship deal with Barclays

The Women’s Super League (WSL) has announced a new £45m sponsorship deal with Barclays, making it the biggest ever commercial agreement in women’s football history.

The multi-year deal will see Barclays become the title sponsor of the WSL, helping to further elevate the profile of the league and provide financial stability for its clubs.

Barclays has shown a commitment to supporting women’s sports in recent years, including their sponsorship of the Women’s Six Nations rugby tournament and the FA Women’s Super League.

This new partnership will not only provide financial support to the WSL but also showcase the league to a wider audience, helping to grow the game and inspire the next generation of female footballers.

Barclays’ investment in the WSL is a significant moment for women’s football, highlighting the growing commercial interest in the sport and the potential for further development and investment.

The CEO of the WSL expressed her excitement about the partnership, stating that it will help to drive the league forward and create more opportunities for players and fans alike.

Fans of the WSL have also welcomed the news, with many expressing their hope that the increased funding and exposure will help to raise the profile of women’s football and provide a platform for the sport to continue to grow.

With the backing of Barclays, the WSL is now in a stronger position than ever before, poised to build on its recent successes and cement its status as a leading professional women’s football league.

The sponsorship deal with Barclays is a landmark moment for the WSL, demonstrating the continued growth and potential of women’s football both on and off the pitch.